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Attentive Mobile Australia Pty Ltd.

58 Gipps St, Collingwood VIC 3066

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Personalisation Strategies to Drive ROI

To capture share of wallet in a downturn economy, marketers need to deliver hyper-relevant experiences that increase engagement, loyalty, and revenue. Check out highlights below from our conversation with Attentive Director, Client Strategy Melissa Brown and Lexer VP, Customer Success Heather Dougherty for personalisation strategies you can start using today.

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c/o Acclime Australia

Director, Client Strategy
Attentive

VP, Customer Success
Lexer

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Collect 4 key types of customer data for personalisation

Use SMS to learn more about your shoppers

Focus on SMS segments for your goals

Identify additional opportunity segments using your data