2022 AU SMS
Marketing
Consumer
Trends Report
2022 AU SMS
Marketing
Consumer
Trends Report
What Brands Need to Know
As e-commerce marketing becomes more and more mobile, brands are doubling down on text messaging to engage their customers.
We surveyed 500 AU consumers to learn how they’re already engaging with their favourite brands via text message, and where they’d like to see the conversation go.
Read on to learn about:
What types of text messages consumers want to receive from brands.
How communicating with brands via SMS impacts consumers’ purchase behaviours.
Why consumers like hearing from brands via text messaging in addition to email.
How often consumers want to communicate with brands via SMS.
87% of consumers are interested in or have already signed up for text messages from brands.
By the Numbers
95% of consumers want to hear from brands they’ve subscribed to at least once a week.
66% of consumers who subscribe to at least one brand’s SMS programme have made a purchase from a text message within the last month.
87% of consumers are interested in or have already signed up for text messages from brands.
By the Numbers
95% of consumers want to hear from brands they’ve subscribed to at least once a week.
66% of consumers who subscribe to at least one brand’s SMS programme have made a purchase from a text message within the last month.
Read on to learn about:
What types of text messages consumers want to receive from brands.
How communicating with brands via SMS impacts consumers’ purchase behaviours.
Why consumers like hearing from brands via text messaging in addition to email.
How often consumers want to communicate with brands via SMS.
What Brands Need to Know
As e-commerce marketing becomes more and more mobile, brands are doubling down on text messaging to engage their customers.
We surveyed 500 AU consumers to learn how they’re already engaging with their favourite brands via text message, and where they’d like to see the conversation go.
© 2022 Attentive Mobile Inc.
Resources
Company
Attentive Mobile, Inc.
221 River Street, Suite 9047,
Hoboken, NJ, 07030
© 2022 Attentive Mobile Inc.
Resources
Company
Attentive Mobile Australia Pty Ltd.
58 Gipps St, Collingwood VIC 3066
c/o Acclime Australia
